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January 15, 2016

Mobile Marketing Tips That Drive Sales

As we move into 2016 it’s time to take stock of current mobile marketing practices and look at projections for 2016 to see what can be gleaned from there to strategize and increase conversions. These mobile marketing tips will help you get an edge over your competition and drive sales.

Find ways to incorporate video into your advertising.

video ads

Video ads have been around for a while, but over the past few years it has become increasingly popular. In 2016 you can expect it to explode because it has been moving on an increasingly accelerated rate (look at platforms like YouTube and Vine) and it stands to reason that in the coming year it will begin to dominate.
Advertisers on Bing and Facebook are currently being offered video options. However, Google, ever the game changer, will be tossing their hat into the SERP video advertising arena. This is a strong indication that users are growing more accustomed to online video ads – and more accepting of them. Expect to see them pop up more and more. Get ahead of your competition and start incorporating video ads into your mobile marketing campaign.

June 16, 2015

SEO Optimization Tips for video : How to make your video rocket to the first page on Google

 SEO Optimization Tips for video : How to make your video rocket to the first page on Google

Online videos have become immensely popular over the past few years and many businesses and websites have used them in a variety of ways to give themselves a boost. It is even estimated in a report by Cisco that by 2016, about 55 percent of all consumer internet traffic would be generated through video views. This is why a large number of marketers have turned to videos to market their business and take a chunk of that traffic.

video search engine optimization (SEO) tips
However, that is no easy task. Internet is a huge place and it is becoming more so by the day. Thousands of videos are posted and disappear, without much success. The success could be fast…your video could go viral in the matter of minutes but it can just easily be lost in the darker corner of the internet as well. Moreover, not only do you want people to see your video. You want it to be seen by the right audience! So, how to achieve that task? Well in one word: SEO.

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However, the question is how to optimize videos for search engine? Following are some of the tips to answer that question:

Use Keywords

video search engine optimization (SEO) tips
The first thing to do for video SEO is always using the right keywords. Just like written content, the purpose of adding keywords is to tell bots the main subject of your content. Keywords are important but even more important is the fact that the keywords you write should look natural. However, if it is possible, you should always include keywords in the title, description and tags of the video.
To optimize videos for search engines you would, of course, have to do a little research for right keywords. You would find Google AdWords Keyword Planner very useful for that and it can be found here.

While we are discussing Google, it must be noted that you do have a better chance of ranking well on YouTube as compared to Google. So if it is convenient for you, you could use YouTube instead of some other hosting or even your own website…You can still embed the video on your website and that would actually help the video ranking on YouTube.

The final trick to remember here is, there are some keywords which generally result in Google showing video link on the first page of search. And since you are posting video, you could try finding those keywords which results in that.

Add Tags

Tagging, like keywords, help the bots categorize videos which makes it easier for the audience to find them. You don’t need to have tags just for the main topic of the content only, you can also use tags for anything mentioned or shown in the video.

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Create an Impressive Title

video search engine optimization (SEO) tips

Although attractive titles lost their importance when keywords became important because on internet, search engines only show your website at high rankings when they have the right keywords—very few people chose on the basis of “attractive title” when they somehow found it. However, with the rise of social media, the attractiveness of the title is back in the game too!

It must be remembered that you should introduce the keyword in title as early as possible. Similarly words like “how to,” and “review” in the title can also be helpful.

Have a Good Description

Since bots cannot actually watch your videos, so they look into the description to determine what the video is about, which is why a keywords inclusive, thorough description is extremely important. It’s important to remember that the YouTube bots cannot actually watch your video, so the content you have on the page is how YouTube determines the contents of your video. Your description is the spot where you can add the most text, so you need to make it count. This is where you should be utilizing your keywords—this will help you rank for those keywords as well as long-tail keywords.

Putting your transcript in the description is an excellent way to include relevant, keyword-rich content that will help both your viewers and your optimization efforts, particularly if you are discussing a confusing or involved topic.

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How Schema markup can improve your Visibility in SERP

Create Sitemaps

Creating a sitemap lets the bots know that you have a video on your site, so it can be indexed on the search engine. As opposed to ranking your YouTube content high on search engine, sitemaps help inform bots that your video is being hosted on your website. Due to which, the link to the video on your site ranks higher, directing interested viewers to your web page.

These are some of the main tricks for video SEO. There are several other things you could do but most important of them all is: share your video as much as possible!

As always, if you find this article useful please consider sharing it on Facebook, Twitter and Google+. 

May 16, 2015

How Schema markup can improve your Visibility in SERP

Importance of Schema markup and how it can improve the ranking and visibility in search engines:

Many of the SEO enthusiast and webmasters ignore the importance of schema markup and structured data. Even if they are aware of its importance, this aspect is not given the importance it deserves. Schema is one of the most famous structured data markup formats. Yet how negligent and uninterested webmasters in general are of this format can be gauged from the fact that “Schema markup” has a search volume of less than 500.

schema markup
The purpose of this post is to familiarize you with Schema markup and to clarify its importance for SERPs. As mentioned earlier,  

Schema is a structured data markup format which allows search engines such as Google to easily interpret the information available on webpage. This allows them to show most relevant results to the users in Google SERP or Bing SERP.

The official website of Schema markup project is This project came into existence because of the collaboration between Google, Bing and Yahoo. This collaboration itself is testimony to how much importance this project holds, and it also goes to show the importance microdata and especially Schema markup could have few years later.

April 23, 2015

10 Tips for SEO Writing Content that Ranks in 2015

Good SEO writing always depend on writing skills and writing techniques. Any blogger should know how to structure his text in paragraphs and subheading. If your text clear and appealing, you will attract the interest of your website visitors. They will gladly share, like, tweet and comment your content if they like it.

Tips for Good Content Writing

April 14, 2015

White Hat SEO Tips for 2015: How to Get More Search Traffic

Some white hat SEO tricks are a tiny bit away from falling flat into the black zone in 2015. For example, Google indexing spiders consider keyword density above 5% to be keyword stuffing, with 1%-3% being ideal. But that was a trick used around 2013. 

What are the best 5 white hat SEO tips of 2015?

white hat seo tips for 2015: how to get more search traffic

April 6, 2015

How to Create a Social Content Locker for Blogger or Wordpress 2015

Hi my friends, this post will be about an awesome tutorial on how to make a social content locker in Wordpress and blogger blogs. 

but first let me explain why you need to use a social content locker on your blog.

Social content locker can boost your social traffic to a new level, Also its help boosting your website ranking to a new level.

For WordPress blogs, you can find many plugins for social content locker but if you have a blogger blog so you will need to add an HTML code to your template. Do not be worry. it's so easy as i'll explain later. 

how to create social content locker for blogger or wordpress 2015

April 3, 2015

WordPress vs Blogger. How Your Blog Host Affects your SEO Ranking?

So you want to start up a blog? Then you might wonder between Wordpress and BlogSpot, which blogging platform is better for SEO?

When you have identified a niche you want to blog about, lined up content and generally feel like you are ready to make the move, where do you start? 

The fact is, it is no longer viable to put up a blog, add in new content and sit tight as traffic comes along. Well, that is if you plan on expanding your blog, and perhaps wish you’d make some money off it in the future. Granted these two are not the only blogging platforms out there, they are by far the most popular, and for good reasons.

How Your Blog Host Affects your SEO Ranking?

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