As we move into 2016 it’s time to take stock of current mobile marketing practices and look at projections for 2016 to see what can be gleaned from there to strategize and increase conversions. These mobile marketing tips will help you get an edge over your competition and drive sales.
Find ways to incorporate video into your advertising.
Video ads have been around for a while, but over the past few years it has become increasingly popular. In 2016 you can expect it to explode because it has been moving on an increasingly accelerated rate (look at platforms like YouTube and Vine) and it stands to reason that in the coming year it will begin to dominate.
Advertisers on Bing and Facebook are currently being offered video options. However, Google, ever the game changer, will be tossing their hat into the SERP video advertising arena. This is a strong indication that users are growing more accustomed to online video ads – and more accepting of them. Expect to see them pop up more and more. Get ahead of your competition and start incorporating video ads into your mobile marketing campaign.